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From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success. Practical knowlwdge from briefing to implementation

Trade shows --- Exhibit stands --- Display of merchandise. --- Exhibition techniques. --- Design and construction. --- Display techniques --- Displays (Retail trade) --- Merchandise, Display of --- Exhibition stands --- Display techniques in trade shows --- Exhibition techniques in trade shows --- Advertising --- Advertising, Point-of-sale --- Retail trade --- Sales promotion --- Show windows --- Showrooms --- Exhibitions --- Stands (Furniture) --- Equipment and supplies --- Bâtiment d'exposition --- Musée --- Show-room --- Stand d'exposition --- Trade shows - Exhibition techniques --- Exhibit stands - Design and construction --- Display of merchandise